This ad promoting a jazz cruise on Holland America’s Rotterdam (1959) is from an October 1974 issue of New York Magazine. Check out the on board entertainment: Lionel Hampton, Count Basie, Sarah Vaughan, Cannonball Adderley and more, including the great jazz critic and historian Leonard Feather. “Take a hip trip on a luxury ship!” Indeed.
The 1970s was a golden age for cruises in much the same way that the 1930s was a golden age for transatlantic crossings. Both eras possessed a unique type of glamour that won’t ever be repeated.